We can see that each row will result in a different mail, each user will receive a mail addressed to him. We have to place the users' data in separate rows. The e-mail address should always be in the first position, the other fields can be used for any information. This could be the name, phone number or any other data we consider important about the user. This information can be used later to personalise the letter to be sent, it can be inserted in the letter as [MEZO1], [MEZO2], [MEZO3]... as shown in the example above.
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